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The Complete Real Estate Email Marketing Guide for 2024

Jodie Cordell
Jodie Cordell
March 27, 2024

Considering that only 19.7% of the emails Realtors send get opened, it’s clear that we need to do better with our email marketing. Part of the problem is that many agents still follow outdated advice and send emails that are too long, too frequent, to too many people. Luckily, there are easy ways to improve your email game.

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The Close is a new kind of real estate site designed to give agents, teams, and brokerages actionable, strategic insight from industry professionals. We cover real estate marketing, lead generation, technology, and team building strategies from the perspective of working agents and brokers who want to take their business to the next level.

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